The distribution of UGC and IGC has a significant impact on e-commerce, but each influences product perception, customer trust, and purchasing decisions in different ways.

L’Oréal Professionnel is taking User-Generated Content (UGC) to the next level, helping hairdressers become true brand advocates. In partnership with AdAlong, the brand has deployed an AI-powered UGC strategy that seamlessly connects content, community, and commerce to scale Social Commerce across 30 countries.

For several months now, our clients and prospects have been increasingly interested in the Generative-AI and UGC combination to reduce their content production costs, reduce their carbon footprint and increase their…

On Thursday, March 30, 2023, the National Assembly adopted the bill aimed at combating scams and excesses by influencers on social networks in order to protect consumers,…

Brand acquisition costs have never been higher, increasing by 60% over the past five years. Brands must reevaluate their marketing strategies to maintain sustainable profitability, as acquiring a new customer costs 50%…

Social commerce is becoming a must-have for brands looking to maximize their online presence and increase revenue. 2023 will be a key year for brands…

Want to display user-generated content (UGC) on your website, product pages, or create a community page? Perfect! UGC galleries boost conversion, engagement, and traffic to search results pages, reduce exit rates, and…

Today, brands generate up to several thousand pieces of user-generated content (UGC) per day on their social media channels. When they want to reuse them, they have to select them, which is tedious. It is necessary…

Content square and AdAlong help their clients optimize the performance of their content on their websites. Together, we enable our clients to select and display the right content in the right place. With the AdAlong platform, brands…

We are pleased to announce our collaboration with Lyon Airport, a French international airport located in the Rhône department serving over 100 direct destinations worldwide. 🌎 Planning your next trip…

In 2021, AdAlong has multiplied by 4 the number of its customers! Thank you to them for their trust! We now work with players from 8 different sectors: Beauty, Automotive, Toy, Insurance,…

Our team celebrated International Women's Day

With the AdAlong platform, put the visual content created by your community at the heart ❤️ of your communication: ecom, social networks, newsletters, campaigns, etc. But 🧐 how does it work? 1.…

We are very proud to be working with the Renault Trucks teams! Thank you for your trust and congratulations on the record-breaking deployment! “A pioneer since 1894,” Renault Trucks is a brand…

Clemence Demerliac, CEO & founder of AdAlong, participated in a roundtable discussion at STATION F organized by Shaheena Janjuha-Jivraj, professor at HEC Paris and HEC Women in Leadership Club. This event was part of the second session…

AdAlong is now part of the Contentsquare integration catalog! This integration allows brands to track and measure CGC performance and the impact on their goals directly in analytics…

Create engaging and authentic visuals with AdAlong's integration with Canva. Here are some tips for creating visuals with user-generated content for your social media in Canva: #1: Instagram Stories. With hundreds of…

🎉 Congratulations to Emilie Segura – L’Oréal France and Clemence Demerliac – AdAlong for winning the Silver Medal 🥈 in the supplier/retailer collaboration category at the 8th edition of the Nuit du Commerce Connecté #NDCC! A huge thank you to…

We are very proud to have been chosen by Etam as a partner to promote its #EtamClub community content 🚀 The No. 1 lingerie brand in France, Etam aims to become…

Clémence Demerliac, founder and CEO of AdAlong, was invited to the TV show Les Grands Paris de l’Entreprise alongside Céline Bosquet.

As consumers demand greater transparency and authenticity, brands must adapt and find new ways to communicate. To gain their trust, they are relying on influencer marketing...

A report on the latest digital trends conducted by We Are Social and Hootsuite reveals that 47% of internet users say they are spending more time on social media during lockdown. Despite this increase, the budget allocated to digital marketing...

In a report on the latest digital trends by We are Social and Hootsuite, we learn that 47% of Internet users say that they spend more time on social networks during the lockdown. Despite this increase, the budget devoted to digital marketing…

Data pipelines on a budget It has become a cliché to state that you never need to worry about performance or scale in a startup. After all, you’re not Google yet, right? True, but you don’t have their resources either…

« How do you get the attention of consumers who are increasingly bored with advertising? » A question, a priori simple but which obsesses more and more marketers. Consumers’ habits are changing as fast as their relationships with brands…

Discover the first Talk of The Social Club by AdAlong, a fascinating discussion to help you build your community and boost your engagement on social networks with expert speakers…

“#RestezChezVous”, “We are all in this together”, “#jerestealamaison”, “#StayHome”… these are not (just) government campaigns, but messages deployed by brands…