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  • UGCVSInfluencers

    UGC vs Influencers: what are their differences and objectives?

    At a time when consumers demand more transparency and authenticity, brands must adapt and find new ways to communicate. To gain the trst of consumers, brands capitalize on influence marketing…

  • Redbull - Top 5 ways to encourage your community to produce more UGC

    Top 5 ways to encourage your community to produce more UGC

    In a report on the latest digital trends by We are Social and Hootsuite, we learn that 47% of Internet users say that they spend more time on social networks during the lockdown. Despite this increase, the budget devoted to digital marketing…

  • Covid-19: How to stay connected with your community thanks to UGC?

    In a report on the latest digital trends by We are Social and Hootsuite, we learn that 47% of Internet users say that they spend more time on social networks during the lockdown. Despite this increase, the budget devoted to digital marketing…

  • So much data, so little money

    Data pipelines on a budget It has become a cliché to state that you never need to worry about performance or scale in a startup. After all, you’re not Google yet, right? True, but you don’t have their resources either…

  • User Generated Content, the best marketing asset for brands!

    « How do you get the attention of consumers who are increasingly bored with advertising? » A question, a priori simple but which obsesses more and more marketers. Consumers’ habits are changing as fast as their relationships with brands…

  • AdAlong Social Club

    Les tactiques gagnantes sur TikTok, Snapchat, Instagram

    Découvrez le premier Talk de The Social Club by AdAlong, une discussion passionnante pour vous aider à créer votre communauté et booster votre engagement sur les réseaux sociaux en compagnie d’intervenants experts…

  • UGC Coca Cola Covid

    COVID-19, crise & confinement : Comment les marques engagent-elles leur communauté ?

    “#RestezChezVous”, “We are all in this together”, “#jerestealamaison”, “#StayHome”… ce ne sont pas (juste) des campagnes gouvernementales, mais bien des messages déployés par les marques…