L’Oréal Professionnel activates at scale AdAlong

L’Oréal Professionnel takes a major step forward with UGC and IGC by turning hairdressers into true brand ambassadors.

In collaboration with AdAlong, the brand has rolled out an innovative strategy powered by artificial intelligence, automating the connection between commerce, content, and community across 30 countries.

‍

COMMERCE: A shopping journey enriched by authentic content

UGC/IGC play a key role in conversion. They inspire and reassure. With AdAlong, L'Oréal Professionnel has scaled their impact:

• 80% of product pages now feature at least three UGC/IGC pieces, automatically selected and refreshed.
• The solution is live in 30 countries. For each country, the content shown is adapted to local specifics.
• Each content piece is shoppable and includes recommendations for similar or complementary products—an exclusive AdAlong feature.

This deployment maximizes the impact of UGC/IGC by exposing them to all site traffic and delivering a consistent customer experience across pages.

‍

‍

‍

CONTENT: UGC and IGC aligned with the brand’s image

Each year, over 700,000 pieces of content are created by L’Oréal Professionnel’s communities on social media. The challenge isn’t content generation—it’s selecting the best.

Thanks to AdAlong’s technology, L’Oréal Professionnel can now:

• Automatically identify the top 10% of the highest-quality content, based on strict criteria (no visible client faces, gloves worn during color treatments, etc.)
• Instantly distribute this content across all key channels: e-commerce website, newsletters, social ads, social networks, in-store displays…
• Ensure real-time synchronization of published content across 30 countries.

‍

COMMUNITY: Hairdressers more engaged than ever

The strength of the project lies in the hairdresser community, placed at the heart of L’Oréal Professionnel’s strategy:

• 60% of hairdressers agree to share their content via automatic rights requests sent through AdAlong.
• +40% more UGC created in one year by hairdressers—a sign of genuine enthusiasm and strong momentum within the community.

‍

L’Oréal Professionnel is taking User-Generated Content (UGC) to the next level, helping hairdressers become true brand advocates. In partnership with AdAlong, the brand has deployed an AI-powered UGC strategy that seamlessly connects commerce, content and community to scale Social Commerce across 30 countries.

‍

... A scalable model enabled by a visionary team

‍

Beyond the technology, this success is the result of a strong and visionary team at L’Oréal Professionnel. From initial setup to daily execution, AdAlong collaborated closely with the LP team, as well as strategic partners Capgemini and Salesforce Commerce Cloud (SFCC), to deploy a solution that is scalable, brand-safe, and performance -driven.Together, they’ve built a model where content creation, curation, and commerce are seamlessly connected—empowering professionals, enriching the shopper experience, and future-proofing social commerce for the years to come.

‍

‍