Impact of UGC and IGC in E-Commerce

The distribution of UGC (User Generated Content) and IGC (Influencer Generated Content) has a significant impact on e-commerce, but each influences product perception, customer trust, and purchasing decisions in different ways.

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Impact of UGC in e-commerce

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Impact of IGC in e-commerce
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👉 UGC = Very powerful for reassuring and convincing → ideal for product pages, newsletters, and review sections.

 👉 IGC = Effective for driving traffic, creating quality content, and triggering purchases → perfect for product launches or expanding audience reach.

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 💡 Best strategy: Combine both. A brand leveraging UGC for authenticity and IGC for reach and visual impact will have a stronger and more credible e-commerce presence.

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