Unilever promotes World Oral Health Day through UGC
Challenge
Unilever aimed to amplify its corporate social responsibility (CSR) efforts by supporting World
Oral Health Day (WOHD), the largest global awareness campaign on oral health. The challenge
was to engage a global audience to raise awareness about oral disease prevention on social
networks, specifically on March 20th, World Oral Health Day.
Solution
Using the AdAlong platform, Unilever curated the best user-generated content (UGC) from
Instagram, Facebook, and Twitter to promote WOHD and their internal initiatives. The platform
enabled them to gather impactful visual content created by their employees and share it
globally, driving the campaign's visibility.
Benefits
● 83M people reached globally through the oral health campaign.
● 1K UGC posts under the hashtag #worldoralhealthday2019on Instagram within 3 days.
● N°1 UGC video featured at the CEO’s forum, as the opening visual for WOHD's main event.
Unilever is a leading multinational corporation offering consumer goods across categories such as food, beverages, cleaning agents, and personal care products. The company is committed to sustainability and improving the health and well-being of consumers worldwide.
83M people reached globally, 1K UGC posts on Instagram in 3 days.
The UGC video from the campaign was highlighted at the CEO’s forum, kicking off the main event of World Oral Health Day.
Unilever has long been committed to improving global health and raising awareness for
important social causes. For World Oral Health Day (WOHD), they turned to their employees
and the global community to help spread the word about the prevention and control of oral
diseases. By leveraging AdAlong’s platform, Unilever successfully curated thousands of pieces
of content from social networks like Instagram, Facebook, and Twitter to engage their audience.
In just three days, over 1,000 posts were shared under the #worldoralhealthday2019 hashtag.
The campaign reached 83 million people globally and featured the best UGC in high-impact
spaces, including the CEO’s forum. By involving both their internal teams and the public,
Unilever showcased the power of collective action in promoting global health and demonstrated
the effectiveness of UGC in driving their CSR goals.