Empower brand advocacy
engage your employees and attract top talents.
Make your employees your first brand ambassadors
- Identify the employee advocates to inspire and activate all the employees with a singular tone of voice, consistent brand identity, and some recognizable elements that increase the sense of belonging to the company.
- Give employees something interesting or fun to share. Encourage them to share what motivates them personally about the brand by organizing an employee photo contest.
of people believe that employees are more trustworthy spokespeople of a company that CEOs.
Leverage Employee Generated Content to attract top talent
- Encourage employees to share information about the company by showing branded furniture, meeting rooms, merchandising, social activities, celebrations, collaborative projects. Let’s open the doors of the company with EGC and allow candidates to imagine themselves in their future work environment.
of companies with a successful employee advocacy program are more likely to attract top talent.
of job seekers consider an employer’s brand before even applying for a job.